PR & LIFESTYLE PHOTOShoots
A large part of creating a brand is creating the image that you want to be associated with it. Working on a small, tight-knit team, I was able to sit right next to our Marketing Director and collaborate with her daily. Below are two of the many projects we worked on together.
SXSW LIFESTYLE PHOTOS WITH ADAM LEVINE COLLECTION SPRING/SUMMER 2016
We had the amazing opportunity to send our Spring/Summer 2016 line to SXSW to be photographed by the talented Becky Yee. Prior to the shoot, I had a phone conversation with Becky where we discussed the logistics of what the shoot would entail. We wanted the photos to be fun, spontaneous, and not forced. Becky's on-the-fly shooting technique worked perfectly as she pulled festival-goers out of the crowd and offered them a chance to model our clothes in exchange for keeping what they modeled. Becky is an expert at capturing the right mood and these are her photographs of products that I designed for Kmart.
ADAM LEVINE COLLECTION SHOW, FASHION WEEK FALL 2015
One of my favorite moments while working on the Adam Levine Collection was the fashion show we did for Fall 2015. I had gotten married the weekend before, but I rushed back to make sure I could be there to call the shots for the women's line and walk down the runway myself! I directed the casting of the women's models and selected all of the looks. Backstage, as we raced about putting the looks in order and I gave direction for hair and makeup and final styling before the models hit the runway. After the show, there was a page in US Weekly about the show including a photo of me! It was a truly unforgettable event!
ADAM LEVINE MENSWEAR LAUNCH SHOOT 2014
Just prior to launching the Adam Levine line, we had our first e-commerce shoot. During that shoot, we played around with some lifestyle shots. Below are some of those shots showcasing the the clothes and accessories I designed for the very first season. The next season I shifted to creating and prepping the women's line for launch.
