While working for Hartmarx Sportswear, I started dabbling in creating labels and trims when there was a need. Afterwards I applied these skills to freelance and personal projects. When I worked at Bill Blass, I continued to use these skills developing new labels and trims, and even creating the logo for a private label brand called Bristol and Bull. The real test came when I started working on the Adam Levine line. At first, Adam didn't like the original designs that previous graphic designer had created. Then, after after multiple tries from another design duo and a graphic design firm, I took a stab at it doing my own logo studies. Lo and behold, I created the logo that is now used for the main label and all the variations on it. I also designed various trims and specialty tags during my time working on the brand.
